white space is your friend

if i hear one more untrained design professional tell me i'm not "using all the negative space on the page" and should probably put their logo there, I'm going to jam my sharpie into my left eye. (and my friends are saying "if you say that one more time, Else, and doesn't do it, WE WILL stab you with the sharpie ourselves).

i seriously think that if one understood the principles of white space & clutter in design, one would NOT ASK ME to "fill that space" ANYMORE!!!!! (yes, i'm yelling here)

come on, folks! dial it down, peel the layers, cut the clutter and Lysol the crap out of your designs. simple is beautiful.

off the soap box now.

here's a couple of decent article about it:
http://www.alistapart.com/articles/whitespace
http://www.getfinch.com/finch/entry/a_negative_view_of_white_space